This paper describes a study investigating attitudes to noise as an occupational hazard. The objectives of the study were to understand the individual and organizational factors which affect attitudes towards noise induced hearing loss (NIHL) and to relate these to the standards of hearing conservation achieved in industry as demonstrated by compliance with the Noise at Work Regulations. The study comprised a survey of 48 organizations across Britain, and a more detailed examination of 10 of these as case studies. Methods used included desk research, audits of hearing conservation programmes, questionnaires and interviews. Whilst there is widespread acceptance that industrial noise is a hazard, it is one that is frequently taken for granted, and measures to deal with it are often inadequate. Most organizations place the onus on the workforce to protect their own hearing through the use of personal hearing protectors. Workers reactions to noise tended however to be passive and much of the time neither managers nor the workforce are concious of the noise hazard. This is the case even where some managers are committed to good industrial housekeeping and accident prevention. As effective hearing conservation programme requires three management attributes: leadership from senior management, the ability of middle management (particularly in production and engineering) to put hearing conservation measures into practice, and specialist technical knowledge of noise and of the legislation. The study points to the need for more education and motivation of senior managers as the priority in improving standards of hearing conservation and noise control.