Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol-free and low-alcohol products which share branding with regular strength alcohol products?

Addiction. 2024 Apr 17. doi: 10.1111/add.16504. Online ahead of print.

Authors

Nathan Critchlow¹, John Holmes², Niamh Fitzgerald¹

Affiliations

¹ Institute for Social Marketing and Health, University of Stirling, Stirling, Scotland, UK.
² Sheffield Addictions Research Group, University of Sheffield, Sheffield, England, UK.

PMID: 38631701
DOI: 10.1111/add.16504

No abstract available

Publication types

Editorial

Grants and funding

NIHR135310/Public Health Research Programme