Anchored in the COVID-19 context, this research seeks to examine the role of business continuity practices in improving both disaster readiness and business performance. A survey of 322 French firms was conducted and data were analyzed using structural equation modelling. The findings corroborate the postulates of resource-based view and organizational information processing theories regarding business continuity practices in COVID-19 context. Firms that improve their disaster readiness (B=.243; p-value=.008**) and their business continuity practices (B=.173; p-value=.038*) are more capable of enhancing their performance. The findings raise some questions regarding the validity of the preexisting knowledge on business continuity and disaster readiness in the context of COVID-19.
Keywords: Business continuity; COVID-19; disaster readiness; financial performance; pandemic.
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