Oppression by omission: An analysis of the #WhereIsTheInterpreter hashtag campaign around COVID-19 on Twitter

Media Cult Soc. 2023 May;45(4):769-784. doi: 10.1177/01634437221135977. Epub 2022 Dec 26.

Abstract

Critical to managing a crisis such as COVID-19 is the propagation of information to all vulnerable populations. Despite guidelines regarding communicating with people with differing accessibility needs during crises, some often find their needs unmet. Following a lack of assisted communications for d/Deaf people during the COVID-19 pandemic, a Twitter hashtag campaign, #WhereIsTheInterpreter, was launched in the UK, protesting the lack of accessibility during official press briefings around the epidemic. The campaign received support from across the globe. This study analyzes the discourse around the campaign in tweets published from March 1st, 2020 and September 30th, 2021 (N = 27,021) and analyzed the corpus using the Analysis of Topic Model Network (ANTMN) approach. We identified four major themes of discourse: discrimination, accessibility challenges, communication gaps and barriers, and Deaf rights. We analyze the discourse through the perspective of Critical Disability Theory (CDT) and hashtag activism, and discuss practical and theoretical implications.

Keywords: COVID-19; Critical Disability Theory; Twitter; accessibility; d/Deafness; hashtag activism.