This paper explores how people with limited mobility choose and buy clothes, and how this could be improved, both for them and for retailers. It reports on an online survey carried out May-September 2023, asking people with limited mobility about their experiences, shows the practical difficulties they encounter and makes recommendations for retailers to improve their offer and reach to this group of consumers.
Keywords: Accessible clothing; Attitudes to disability; Customer choice; Diversity; Empowerment; Inclusion.
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