Designing well-defined Zn-complexes for sustainable dehydrogenative catalysis overcoming the difficulties associated with activating Zn2+(d10)-metal species is considered paramount goal in catalysis. Herein, we explore the plausibility of β-alkylation of secondary alcohols with primary alcohols by well-defined 3d10 Zn-complexes. Detailed organometallic and catalytic investigations, in conjunction with computational analyses, were conducted to ascertain the potential involvement of the catalyst at various stages of the catalytic process.