Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?

Alexa Carboni; Olnita Martini; Jessica Kirk; Nathaniel A Marroquin; Corinne Ricci; Melissa Cheng; Mindy D Szeto; Kayd J Pulsipher; Robert P Dellavalle

doi:10.2196/50431

Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?

JMIR Dermatol. 2024 Mar 13:7:e50431. doi: 10.2196/50431.

Authors

Affiliations

¹ College of Osteopathic Medicine, Rocky Vista University, Greenwood Village, CO, United States.
² Western University of Health Sciences College of Osteopathic Medicine of the Pacific, Pomona, CA, United States.
³ Department of Dermatology, University of Colorado Anschutz Medical Campus, Aurora, CO, United States.
⁴ Department of Dermatology, Campbell University at Sampson Regional Medical Center, Wilmington, NC, United States.
⁵ Dermatology Service, US Department of Veterans Affairs Rocky Mountain Regional Medical Center, Aurora, CO, United States.
⁶ Colorado School of Public Health, Aurora, CO, United States.

PMID: 38477962
PMCID: PMC10973959
DOI: 10.2196/50431

Abstract

This research letter assesses male skin care content on social media in order to bring to light the lack of content regarding skin cancer prevention posted on Instagram for male audiences.

Keywords: Instagram; advertising; anti-aging; dermatologist; dermatology; male; male skin care; male skincare; man; marketing; men; oncologist; oncology; photoprotection; skin; skin cancer prevention; social media; sun protection; sunscreen.

©Alexa Carboni, Olnita Martini, Jessica Kirk, Nathaniel A Marroquin, Corinne Ricci, Melissa Cheng, Mindy D Szeto, Kayd J Pulsipher, Robert P Dellavalle. Originally published in JMIR Dermatology (http://derma.jmir.org), 13.03.2024.