Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks

Arturo Z Vasquez-Párraga; Miguel A Sahagún; Fabio Musso

doi:10.3389/fpsyg.2024.1365333

Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks

Front Psychol. 2024 Feb 15:15:1365333. doi: 10.3389/fpsyg.2024.1365333. eCollection 2024.

Authors

Arturo Z Vasquez-Párraga¹, Miguel A Sahagún², Fabio Musso³

Affiliations

¹ Department of Marketing, University of Texas Rio Grande Valley, Edinburg, TX, United States.
² High Point University, High Point, NC, United States.
³ Carlo Bo University of Urbino, Urbino, Italy.

No abstract available

Keywords: customer loyalty; customer satisfaction; drivers of store loyalty; explanation of store loyalty; retail stores; store loyalty theoretical frameworks.

Publication types

Editorial

Grants and funding

The author(s) declare that no financial support was received for the research, authorship, and/or publication of this article.