The ability to monitor mechanical stresses and strains in polymers via an optical signal enables the investigation of deformation processes in such materials and is technologically useful for sensing damage and failure in critical components. We show here that this can be achieved by simply blending polymers of interest with a small amount of a mechanochromic luminescent additive (Py-PEB) that can be accessed in one step by end-functionalizing a telechelic poly(ethylene-co-butylene) (PEB) with excimer-forming pyrenes. Py-PEB is poorly miscible with polar polymers, such as poly(ε-caprolactone) and poly(urethane), so that blends undergo microphase separation even at low additive concentrations (0.1-1 wt%), and the emission is excimer-dominated. Upon deformation, the ratio of excimer-to-monomer emission intensity decreases in response to the applied stress or strain. The approach appears to be generalizable, although experiments with poly(isoprene) show that it is not universal and that the (in)solubility of the additive in the polymer must be carefully tuned.