The diffuse attenuation coefficient (Kd) is known to be closely related to the light transmittance of sea ice, which plays a critical role in the energy balance and biological processes of the upper ocean. However, the commercial instruments cannot easily measure Kd in sea ice because sea ice is a solid. The authors of this study are developing an instrument with a high spectral solution to measure the irradiance profile of sea ice and the irradiance in the atmosphere. Three Kd experiments were carried out, including two in-situ experiments in the Liaodong Bay and one in the laboratory. The results showed that the Kd of the sea ice varied with depth, and the values in adjacent sea ice layers differed by up to 2 times. In addition, due to changes in the climate environment, the Kd of sea ice showed temporal variations. For example, there was a 1.38-fold difference in the Kd values of the surface layer of sea ice at different times in 2022. The values in different sea ice layers also showed different trends over time, and the coefficient of determination (R2) of Kd between adjacent layers over time was as low as 0.008. To explain the driving mechanism of spatio-temporal variability of Kd, an additional experiment focusing on the physical microstructure of sea ice was conducted in Liaodong Bay in 2022. The result shows that the change in air bubbles in the sea ice may be the main the reason for the change in Kd. For example, when the sea ice was exchanging brine and bubbles with the atmosphere above and the seawater below, the highly absorbent particles in it tend to remain in their original position. Considering that the total absorption coefficient changed slightly, the bubbles with the characteristic of intense scattering were found to be the main factor influencing the Kd changes. This conclusion is supported by the fact that the value of R2 between the bubbles and Kd was 0.52. If climatic changes have led to an increase in the volume of bubbles, the more bubbles will increase the scattering properties of sea ice and lead to an increase in Kd. Conversely, the reduced bubble volume would reduce the scattering properties of sea ice, which in turn would reduce Kd.