Are we saying it right? Communication strategies for fighting vaccine hesitancy

Front Public Health. 2024 Jan 5:11:1323394. doi: 10.3389/fpubh.2023.1323394. eCollection 2023.

Abstract

Vaccine hesitancy is a multi-faceted phenomenon, deeply rooted in cultural, socioeconomic and personal background. Communication is deemed fundamental in fighting vaccine hesitancy. Medical communication should be accessible, relying both on an emotional approach and accurate information. Trained professionals should curate communication with the public.

Keywords: anti-vaccination arguments; healthcare workers training; vaccination coverage; vaccine advocacy; vaccine literacy.

MeSH terms

  • Communication*
  • Emotions
  • Vaccination Hesitancy*

Grants and funding

The author(s) declare that no financial support was received for the research, authorship, and/or publication of this article.