A specific reagent/aptamer-free easy redox strategy between silver(I) moieties present in a citrate-stabilized colloidal silver nanoparticle (NP) system and arsenite ions is described that enables plasmonic change of AgNPs for the selective quantification of arsenite ions in the range of 0 to 30 μM with a low limit of quantification value of 50 nM (5.3 ppb).