We demonstrate the use of copper arylamide complexes as efficient photoluminescent mechanophores to design deep-red/near-IR emissive polymers showing reversible changes in photoluminescence intensity in the red/near-IR region in response to mechanical stretching. The mechanoresponse was repeatable over 30 cycles, showing a measurable increase of photoluminescence intensity even at a small applied stress of ca. 0.01 MPa. We demonstrate the potential of using conformationally dynamic copper amide complexes as sensitive and reversible mechanophores for near-IR imaging; systematic control over the emission range was achieved using amide modification.