For the molecular properties in which energy transfer/migration is determinantal, such as triplet-triplet annihilation-based photon up-conversion (TTAUC), the overall performance is largely affected by the intermolecular distance and relative molecular orientations. In such scenarios, tools that may steer the intermolecular interactions and provide control over molecular organisation in the bulk, become most valuable. Often these non-covalent interactions, found predominantly in supramolecular assemblies, enable pre-programming of the molecular network in the assembled structures. In other words, by employing supramolecular chemistry principles, an arrangement where molecular units are arranged in a desired fashion, very much like a Lego toy, could be achieved. This leads to enhanced energy transfer from one molecule to other. In recent past, chiral luminescent systems have attracted huge attention for producing circularly polarized luminescence (CPL). In such systems, chirality is a necessary requirement. Chirality induction/transfer through supramolecular interactions has been known for a long time. It was realized recently that it may help in the generation and amplification of CPL signals as well. In this review article we have discussed the applicability of self-/co-assembly processes for achieving maximum TTA-UC and CPL in various molecular systems.