The importance of health marketing and a research agenda

Health Mark Q. 2023 Oct-Dec;40(4):347-351. doi: 10.1080/07359683.2024.2271780. Epub 2023 Oct 28.

Authors

Joy Parkinson¹, Janet Davey²

Affiliations

¹ Faculty of Law and Business, Australian Catholic University. Brisbane, Australia.
² Wellington School of Business and Government | Ōrauariki Victoria University of Wellington | Te Herenga Waka Wellington, New Zealand.

PMID: 37897233
DOI: 10.1080/07359683.2024.2271780

No abstract available

Publication types

Editorial

MeSH terms

Marketing*