What does 'following the guidance' mean in an era of increasingly pluralistic guidance for the development, evaluation and implementation of interventions?
1 Centre for Development, Evaluation, Complexity and Implementation in Public Health Improvement, School of Social Sciences, Cardiff University, Cardiff, UK MooreG@Cardiff.ac.uk.
2 Centre for Development, Evaluation, Complexity and Implementation in Public Health Improvement, School of Social Sciences, Cardiff University, Cardiff, UK.