The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19

Gangwei Cai; Binyan Xu; Feidong Lu; Ye Lu

doi:10.1016/j.evalprogplan.2023.102355

The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19

Eval Program Plann. 2023 Dec:101:102355. doi: 10.1016/j.evalprogplan.2023.102355. Epub 2023 Aug 16.

Authors

Gangwei Cai¹, Binyan Xu², Feidong Lu³, Ye Lu⁴

Affiliations

¹ School of Civil Engineering and Architecture, Zhejiang University of Science and Technology, Hangzhou 310023, China; Baoye Group Company Limited, Shaoxing 312030, China; College of Architecture and Urban Planning, Tongji university, Shanghai 200092, China; Faculty of Environmental Engineering, University of Kitakyushu, Fukuoka 8080135, Japan.
² School of Civil Engineering and Architecture, Zhejiang University of Science and Technology, Hangzhou 310023, China.
³ College of Architecture and Urban Planning, Tongji university, Shanghai 200092, China.
⁴ Zhejiang Tongji Vocational College of Science and Technology, Hangzhou 311231, China. Electronic address: luye@zjtongji.edu.cn.

PMID: 37651777
DOI: 10.1016/j.evalprogplan.2023.102355

Abstract

After COVID-19, all art exhibitions in 2020 were forced to close and postponed until 2021 in Japan. The current paper studies the dynamic evaluation model and exhibition-driven event tourism promotion strategies based on previous/prospective tourist satisfaction surveys. Echigo-Tsumari Art Triennale (ETAT) was selected for the evaluation case. A new methodology, prospective-importance previous-performance analysis (PIPPA), was used for the previous tourist satisfaction questionnaire survey (by term frequency-inverse document frequency (TF-IDF)) and prospective tourist satisfaction questionnaire survey for the restart. It is an attempt not only for ETAT 2021 but also a sample for the others (hundreds of art exhibitions) in Japan and other countries.

Keywords: COVID-19; Dynamic evaluation model; Exhibition-driven sustainable tourism; Green human settlements promotion strategies; Low-carbon prefabricated buildings; Tourist satisfaction.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

COVID-19*
Humans
Program Evaluation
Prospective Studies
Tourism