Learning representations with self-supervision for convolutional networks (CNN) has been validated to be effective for vision tasks. As an alternative to CNN, vision transformers (ViT) have strong representation ability with spatial self-attention and channel-level feedforward networks. Recent works reveal that self-supervised learning helps unleash the great potential of ViT. Still, most works follow self-supervised strategies designed for CNN, e.g., instance-level discrimination of samples, but they ignore the properties of ViT. We observe that relational modeling on spatial and channel dimensions distinguishes ViT from other networks. To enforce this property, we explore the feature SElf-RElation (SERE) for training self-supervised ViT. Specifically, instead of conducting self-supervised learning solely on feature embeddings from multiple views, we utilize the feature self-relations, i.e., spatial/channel self-relations, for self-supervised learning. Self-relation based learning further enhances the relation modeling ability of ViT, resulting in stronger representations that stably improve performance on multiple downstream tasks.