Polysaccharides and their derivatives are commonly used in pharmaceutical and agricultural formulations as rheology modifiers. Their performance is related to their conformation in solution, which in turn is affected by other ingredients present in the formulation. This study focuses on modulating the conformation of relatively rigid cellulose chains in aqueous solutions. In particular, we have investigated the nonionic cellulose derivative ethyl(hydroxyethyl)cellulose (EHEC) in water in the presence of the ionic surfactant sodium dodecyl sulfate (SDS) and/or ethanol acting as modulating agents. We have used small angle neutron scattering (SANS) with contrast variation to determine the EHEC chain conformation in the presence of (but not masked by) ethanol and SDS. In dilute and semidilute aqueous solutions, EHEC exhibits worm-like chain conformation due to the rigid cellulose backbone. Addition of ethanol does not impact the polymer conformation to a great extent. Addition of SDS alters the EHEC chain conformation, resulting in polyelectrolyte-like scattering behavior due to repulsive interactions between bound charged micelles which show similar structure as the free SDS micelles in solution (in the absence of polymers). Ethanol affects the polymer + surfactant system primarily by acting on the surfactant (bound on polymer) which, in turn, affects the polymer conformation. At higher ethanol concentrations (20 wt %), EHEC regains the worm-like chain conformation because of the detachment of the bound SDS micelles. To the best of our knowledge, this is the only study providing details on chain conformation of the rigid polymer EHEC in dilute or semidilute aqueous solutions in the presence of surfactant and alcohol and one of very few papers utilizing SANS for the characterization of polymer + surfactant + water + alcohol interactions. Such fundamental understanding of interactions and structure in multicomponent mixtures supports the design of industrial formulations.