Norms are the rules about what is allowed or forbidden by social groups. A key debate for norm psychology is whether these rules arise from mechanisms that are domain-specific and genetically inherited or domain-general and deployed for many other nonnorm processes. Here we argue for the importance of assessing and testing domain-specific and domain-general processes at multiple levels of explanation, from algorithmic (psychological) to implementational (neural). We also critically discuss findings from cognitive neuroscience supporting that social and nonsocial learning processes, essential for accounts of cultural evolution, can be dissociated at these two levels. This multilevel framework can generate new hypotheses and empirical tests of cultural evolution accounts of norm processing against purely domain-specific nativist alternatives.
Keywords: comparative psychology; learning; motivation/goals/reward; neuroscience; norm psychology; prosocial; reward; social cognition.