We introduce a method to enhance the phase-locking quality and duration of an end-pumped laser array by precisely shaping its pump beam to overlap with the array. Shaping the pump beam results in a significant improvement in lasing efficiency and reduces the pump power required to reach the lasing threshold compared to a typical uniform pumping configuration. Our approach involves shaping a highly incoherent laser beam by addressing smaller segments of the beam with higher local spatial coherence. We demonstrate a remarkable increase in the laser array output brightness by up to a factor of 10, accompanied by a substantial extension in the phase-locking duration.