Most liked #monkeypox videos on TikTok: Implications for infection control

Corey H Basch; Bhavya Yalamanchili; Joseph Fera; Sandhya Narayanan

doi:10.1016/j.ajic.2023.06.021

Most liked #monkeypox videos on TikTok: Implications for infection control

Am J Infect Control. 2024 Jan;52(1):123-124. doi: 10.1016/j.ajic.2023.06.021. Epub 2023 Jul 6.

Authors

Corey H Basch¹, Bhavya Yalamanchili², Joseph Fera³, Sandhya Narayanan²

Affiliations

¹ Department of Public Health, William Paterson University, Wayne, NJ. Electronic address: baschc@wpunj.edu.
² Department of Public Health, William Paterson University, Wayne, NJ.
³ Department of Mathematics, Lehman College, The City University of New York, Bronx, NY.

PMID: 37422067
DOI: 10.1016/j.ajic.2023.06.021

Abstract

This cross-sectional study describes the content of the 100 most liked videos on TikTok using the hashtag #monkeypox. The videos in the sample received 472,866,669 views and 56,434,700 likes. Most (67%) of the videos were created by consumers. Mentions or suggestions of exposure were the only content characteristic included in a majority of the videos (N = 54). Over a third of the sample used parody, memes, or satire (38%), which were derogatory.

Keywords: Prevention; Social media.

MeSH terms

Cross-Sectional Studies
Emotions
Humans
Infection Control
Mpox (monkeypox)*
Social Media*