Roboethics of tourism and hospitality industry: A systematic review

Jinsheng Jason Zhu; Zhiyong Liu; Tairan Huang; Xue Shirley Guo

doi:10.1371/journal.pone.0287439

Roboethics of tourism and hospitality industry: A systematic review

PLoS One. 2023 Jun 30;18(6):e0287439. doi: 10.1371/journal.pone.0287439. eCollection 2023.

Authors

Jinsheng Jason Zhu¹, Zhiyong Liu², Tairan Huang³, Xue Shirley Guo^{4

5}

Affiliations

¹ Belt and Road International School, Guilin Tourism University, Guilin, Guangxi, China.
² International Hospitality Management, Taylor's University, Subang Jaya, Malaysia.
³ College of Business and Economics, The Australian National University, Canberra, Australia.
⁴ School of Hospitality Management, Guilin Tourism University, Guilin, Guangxi, China.
⁵ School of Hospitality, Tourism and Events, Taylor's University, Subang Jaya, Malaysia.

Abstract

This study aims to give a comprehensive analysis of customers' acceptance and use of AI gadgets and its relevant ethical issues in the tourism and hospitality business in the era of the Internet of Things. Adopting a PRISMA methodology for Systematic Reviews and Meta-Analyses, the present research reviews how tourism and hospitality scholars have conducted research on AI technology in the field of tourism and the hospitality industry. Most of the journal articles related to AI issues published in Web of Science, ScienceDirect.com and the journal websites were considered in this review. The results of this research offer a better understanding of AI implementation with roboethics to investigate AI-related issues in the tourism and hospitality industry. In addition, it provides decision-makers in the hotel industry with practical references on service innovation, participation in the design of AI devices and AI device applications, meeting customer needs, and optimising customer experience. The theoretical implications and practical interpretations are further identified.

Copyright: © 2023 Zhu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Publication types

Systematic Review
Research Support, Non-U.S. Gov't

MeSH terms

Commerce
Industry*
Internet
Technology
Tourism*

Grants and funding

The corresponding author has been participating in research projects with the title of ‘The Factors Influencing Customers' Use of Smart Devices in Guangxi Hotel Industry in the Post-epidemic Era’ supported by Guilin Tourism University in Guangxi, China. The project No. is S202211837095. This article is part of academic achievements of first-class universities and disciplines in tourism management discipline (project) in Guangxi, China. The corresponding author has also been participating in research projects supported by Guilin Tourism University-China ASEAN Research Centre. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.