Reactive hot spots on plasmonic nanoparticles have attracted attention for photocatalysis as they allow for efficient catalyst design. While sharp tips have been identified as optimal features for field enhancement and hot electron generation, the locations of catalytically promising d-band holes are less clear. Here we exploit d-band hole-enhanced dissolution of gold nanorods as a model reaction to locate reactive hot spots produced from direct interband transitions, while the role of the plasmon is to follow the reaction optically in real time. Using a combination of single-particle electrochemistry and single-particle spectroscopy, we determine that d-band holes increase the rate of gold nanorod electrodissolution at their tips. While nanorods dissolve isotropically in the dark, the same nanoparticles switch to tip-enhanced dissolution upon illimitation with 488 nm light. Electron microscopy confirms that dissolution enhancement is exclusively at the tips of the nanorods, consistent with previous theoretical work that predicts the location of d-band holes. We, therefore, conclude that d-band holes drive reactions selectively at the nanorod tips.