There have been numerous instances of lanthanide NIR emitting material where one or more types of ligands or metal ion-ligand complexes operate as antennas. The antenna's role in NIR emission has also been thoroughly investigated and validated. The emission properties of the different antennae are predicted to differ. Here we describe the structural and photophysical properties of two series of [ZnII-LnIII] complexes, where a minor difference between the two series (ethoxy vs methoxy substitution) affected the photophysical properties, particularly the f-f transition, in an unprecedented manner. Both steady-state and time-resolved luminescence spectra were affected by this change. Detailed single-crystal X-ray diffraction (SCXRD) and X-ray photoelectron spectroscopy (XPS) studies of both complexes revealed the crucial structural differences in crystal packing, which astonishingly remains unaffected in solution.