The dynamics of NO release upon photodissociation of nitroaromatic compounds is dependent on the nature of the interaction between the NO2 group and substituent in the ortho position. A bimodal (slow and fast) translational energy distribution of the NO photofragment indicates the presence of two distinct NO elimination channels. The slow-to-fast branching ratio for the NO release is regulated by the hydrogen bonding ability of the ortho substituent and follows the order [OH > NH2 > CH3 > OCH3], indicating that the intramolecular hydrogen bonding plays a pivotal role in NO release dynamics. Further, the topology of the triplet state potential energy surface acts as a doorway to the dissociation pathway switching between the roaming and nonroaming mechanisms, with hydrogen bonding substituents (OH and NH2) favoring the roaming mechanism.