With the development of communication infrastructure, the design of supply chains has changed significantly. Blockchain technology, as one of the most cutting-edge technologies, can promote transparency among members of the supply chain network. To the best of our knowledge, this is the first study that tries to develop a novel bi-objective optimization model to integrate the transparency resulting from the use of blockchain for designing a three-level supply chain network. The first objective function is to minimize total cost while the second objective function seeks to maximize transparency based on the application of blockchain technology. Moreover, it is worth noting that it is the first attempt to investigate the role of a blockchain model under stochastic conditions. The bi-objectiveness and stochastic nature of the proposed model are then treated using Fuzzy Goal Programming (FGP) and Chance-Constrained programming (CCP) approaches, respectively. To tackle the problem, an improved Branch and Efficiency (B&E) algorithm is developed by incorporating transparency along with cost and service. The impacts of blockchain exclusively through transparency (Case 1) or through transparency, cost, and benefits (Case 2) in Supply Chain Design (SCD) are compared. The results demonstrated that the first case has less computational complexity and better scalability, while the second case has more transparency, less congestion, and more security. As one of the main implications, supply chain managers who are focused on cost minimization as well as transparency maximization are advised to take into account the trade-off between featuring costs and benefits of blockchain technology.
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