The ranking of universities and colleges at the national and global level is a well-known dubious practice. Flawed methodologies generate distorted and inaccurate profiles of these institutions. Yet, rankings have remained a popular and trusted measure of "the best" by the public. U.S. News & World Report has long had a stranglehold on US higher education. Using algorithms that process various measurements such as standardized test scores, alumni giving, and opinion surveys, it publishes annual ranked lists of undergraduate colleges as well as graduate, business, law, and medical schools. For too long, parents, politicians, and trustees have treated these lists with more importance than they deserve. That may be ending, as prestigious law and medical schools have started to walk away from this "evaluation."