The show must go on: The mediating role of self-assessment in the relationship between performers' technology acceptance and satisfaction level with remote performances in Korea during the COVID-19 pandemic

Joon Beom Hahm; Kevin K Byon; Yeon Ah Hyun; Jeongbeom Hahm

doi:10.1016/j.techsoc.2021.101855

The show must go on: The mediating role of self-assessment in the relationship between performers' technology acceptance and satisfaction level with remote performances in Korea during the COVID-19 pandemic

Technol Soc. 2022 Feb:68:101855. doi: 10.1016/j.techsoc.2021.101855. Epub 2022 Jan 3.

Authors

Joon Beom Hahm¹, Kevin K Byon², Yeon Ah Hyun¹, Jeongbeom Hahm³

Affiliations

¹ Department of Interdisciplinary Program in Study of Arts, Sungkyunkwan University, Seoul, South Korea.
² Sport Management Program, Department of Kinesiology, School of Public Health, Indiana University, Bloomington, IN, USA.
³ Waseda Institute for Sport Sciences, Waseda University, Tokyo, Japan.

Abstract

To cope with the COVID-19 pandemic, the performing arts industry created new formats for delivering content via digital technology in the form of remote performances. This study examined the effect of remote performances on performers' satisfaction through the lens of the technology adoption model. Additionally, it investigated whether the performers' self-assessment of performance quality mediates the relationship between their technology acceptance and satisfaction. To this end, we collected the data from performers (N = 124) who experienced remote performances in Korea. Results showed that their satisfaction was a function of perceived usefulness and ease of use of the technology. However, the mediation effect by self-assessment was detected only on the relationship between the perceived ease of use and satisfaction. The results of the study suggest that event organizers offer an easy-to-operate technology allowing performers to better engage in remote performances. This also enables performers to self-assess their performances, which will enhance performance quality.

Keywords: COVID-19 pandemic; Remote performance; Satisfaction; Self-assessment; Technology acceptance model.