In the implementation of public environmental policies, the deviation between the behavioral intention of farmers and the results of policy implementation is widespread. To reveal the universality, and break through existing research perspectives, this paper, starting from the interaction between the government and farmers, builds a rural passive energy transformation mechanism conceptual model. Using the policy of "coal to gas" in northern China area as a case, a comprehensive analysis of the influencing factors of peasant household behavior response is presented, using a structural equation to compute the interaction strength between the two agents. The results of the study show that: (1) the standardized path coefficients of household behavioral intention and government policy characteristics on household behavioral response are 0.458 and 0.554, respectively. The effect of government is stronger than that of households, which highlights the change effect of government on household behavioral responses and explains the reason for the deviation between behavioral intention and behavioral response; and (2) The standardized correlation coefficient between government policy characteristics and farmers' behavioral intention is 0.858, indicating that the interaction between government and farmers has a significant impact on policy results, and verifies the important role of research on the interactions between government and farmers. Therefore, in order to improve the effect of rural energy transformation, it is necessary to strengthen the interactions between the government and farmers, to smooth the channels of farmers' demands, and to form a pattern of air pollution control with government guidance and full participation.
Keywords: farmers’ behavior intentions; government policy characteristics; interactive study; rural passive energy transformation.