The properties of viscoelastic solids subject to a magnetic field are modelled within two thermodynamically consistent approaches that are typical of models with a non-instantaneous response. One is based on memory functionals: the reversible changes are described by the instantaneous response, while the dissipativity is expressed by the dependence on histories. The other approach involves objective rate equations. While memory functionals lead to the difficulty of determining thermodynamically consistent free energy functionals, rate equations result in a simpler scheme. The greater simplicity allows the discovery of, in particular, models of magneto-hyperelastic materials, magneto-hypoelastic materials, and various forms of magneto-viscoelastic behaviour. The novelty of the procedure is based on two features: a representation formula, originating from the entropy inequality, and the use of the entropy production as a constitutive function. Relations with other approaches in the literature are examined in detail.
Keywords: magneto-viscoelastic materials; magneto-viscoelasticity of strain rate type; memory functionals; rate equations; thermodynamic consistency.