Tendons consist of passive soft tissue with non linear material properties. They play a key role in force transmission from muscle to skeletal structure. The properties of tendons have been extensively examined in vitro. In this work, a non linear model of the distal biceps brachii tendon was parameterized based on measurements of myotendinous junction displacements in vivo at different load forces and elbow angles. The myotendinous junction displacement was extracted from ultrasound B-mode images within an experimental setup which also allowed for the retrieval of the exerted load forces as well as the elbow joint angles. To quantify the myotendinous junction movement based on visual features from ultrasound images, a manual and an automatic method were developed. The performance of both methods was compared. By means of exemplary data from three subjects, reliable fits of the tendon model were achieved. Further, different aspects of the non linear tendon model generated in this way could be reconciled with individual experiments from literature.