We study collective processes for an electron beam propagating through a background plasma using simulations and analytical theory. A new regime where the instability of a Langmuir wave packet can grow locally much faster than ion frequency is clearly identified. The key feature of this new regime is an electron modulational instability that rapidly creates a local Langmuir wave packet, which in its turn produces local charge separation and strong ion density perturbations because of the action of the ponderomotive force, such that the beam-plasma wave interaction stops being resonant. Three evolution stages of the process and observed periodic burst features are discussed. Different physical regimes in the plasma and beam parameter space are demonstrated for the first time.