Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies

Lieve Doucé; Carmen Adams; Olivia Petit; Anton Nijholt

doi:10.3389/fpsyg.2022.992114

Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies

Front Psychol. 2022 Aug 16:13:992114. doi: 10.3389/fpsyg.2022.992114. eCollection 2022.

Authors

Lieve Doucé¹, Carmen Adams^{1

2}, Olivia Petit³, Anton Nijholt⁴

Affiliations

¹ Faculty of Business Economics, Department of Marketing and Strategy, Hasselt University, Diepenbeek, Belgium.
² University College PXL, Innovative Entrepreneurship, Hasselt, Belgium.
³ Kedge Business School, Marketing and New Consumption Center of Excellence, Marseille, France.
⁴ Human Media Interaction, University of Twente, Enschede, Netherlands.

No abstract available

Keywords: crossmodal correspondences; extended reality; multisensory environments; online sensory experiences; sensory-enabling technologies; virtual reality.

Publication types

Editorial