Germans are critical of their animal husbandry systems although being increasingly detached from practical husbandry experience and benefitting from its low prices and high availability. Based on literature on citizens' acceptance of agriculture and the social licence to operate framework this study derives and tests the relevance of various factors determining public acceptance of fattening pig, beef cattle and broiler husbandry using structural equation modelling. An online survey n = 1208 was carried out. Results confirm the assumed negative effect of animal treatment concerns and the positive impact of perceived benefits on acceptance. While a direct effect of trust on acceptance is only revealed for cattle, there is for all three husbandry systems an indirect effect of trust on acceptance via animal treatment concerns and perceived responsible conduct. Hence, the derived conceptual framework is partly confirmed. Thus, the results of the study can help actors in the supply chains and political decision makers how to possibly regain societal acceptance of animal husbandry.
Keywords: Animal husbandry; Public acceptance; Social licence to operate; Structural equation model.
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