This study aims to link two related social psychology concepts, self-awareness and politeness, with human helping behavior and demonstrate it from the perspective of psychological game theory. By establishing a game theory model, and adding politeness and self-awareness as influencing factors, the Bayesian Nash equilibrium clarified people's help-seeking and help-giving behavior. As a result, we explained the relationship between politeness, self-awareness, and the willingness of the help seekers, as well as the helpers, and we can thus understand why some people do not seek help or give help. Specifically, on the one hand, from the perspective of help seekers, we found that people with a high level of self-awareness and politeness tend not to ask others for help. On the other hand, from the perspective of helpers, we found that people with a high level of self-awareness and politeness tend to help others. To the best of our knowledge, this is the first application of Bayesian Nash equilibrium based on psychological game theory in studying human help-seeking and help-giving behavior.
Keywords: Bayesian Nash equilibrium; helping behavior; politeness; psychological game theory; self-awareness.