Conceptual design approaches the definition of an innovative concept design applied to a product intended for children'-=s recreational area, corresponding to a personal profile located around the age of childhood, namely aged 2 to 5. The case study presented highlights the development of an innovative concept for children's recreational areas, to be precise the design, and the conceptual design applied to a roto-pendular carousel for children's recreational areas. The working method aims at identifying the chronological stages of development and the conceptual design, starting from the idea, prospectographic research, analysis of constructive solutions, and finally the materialization of the assisted design in detail, applied to the new concept. Based on the prospectographic study, several constructive variants are highlighted, at the draft level, and after the analysis, the optimized variant of the carousel concept is established that should match the functions and characteristics pursued and imposed on the new concept. Following the justification of the choice of the optimal variant of the concept, the model is designed in an assisted environment in order to follow aspects related to technology associated with each component of the whole assembly, as well as aspects related to ergonomics, safety in exploration and proportion associated to the typology and to the age criteria of children.
Keywords: concept design; creativity; innovation; parameterized design; systemic analysis.