How Leisure Involvement Affects Repurchase Intention in Fitness Clubs? The Mediating Role of Commercial Friendship

Yanting Wang; Yi Gao; Fong-Jia Wang

doi:10.3389/fspor.2022.777185

How Leisure Involvement Affects Repurchase Intention in Fitness Clubs? The Mediating Role of Commercial Friendship

Front Sports Act Living. 2022 Apr 29:4:777185. doi: 10.3389/fspor.2022.777185. eCollection 2022.

Authors

Yanting Wang^{1

2}, Yi Gao^{1

3}, Fong-Jia Wang⁴

Affiliations

¹ Department of Physical Education, College of Sports and Recreation, National Taiwan Normal University, Taipei, Taiwan.
² School of Physical Education, Quanzhou Normal University, Taipei, Taiwan.
³ Institute of Tourism and Leisure Mangement, Fujian Business University, Taipei, Taiwan.
⁴ Tamkang University, New Taipei, Taiwan.

Abstract

This study explores the relationships among leisure involvement, business or commercial friendship, satisfaction, and willingness to repurchase in customers' use of customized fitness services. This study randomly sampled and analyzed the customers of fitness clubs (N = 234) in China. The results showed that leisure involvement had a positive impact on repurchase intention and satisfaction. Moreover, the mediating effect of commercial friendship was found in the relationship between leisure involvement, repurchase intention, and satisfaction. Overall, the study contributes to the literature by exploring the interaction effects of different types of consumer leisure involvement and commercial friendships in customized fitness services models on satisfaction and repurchase intentions'.

Keywords: commercial friendship; customized fitness consumption; fitness services; leisure involvement; mediated effect; repurchase intentions.