Urban parks play an important role in tackling several urban challenges such as air pollution, urban heat, physical inactivity, social isolation, and stress. In order to fully seize the benefits of urban parks, it is important that they are attractive for various groups of residents. While several studies have investigated residents' preferences for urban park attributes, most of them have focused on a single geographical context. This study aimed to investigate differences in park preferences, specifically between Dutch and Chinese park users. We collected data in the Netherlands and China using an online stated choice experiment with videos of virtual parks. The data were analyzed with a random parameter mixed logit model to identify differences in preferences for park attributes between Chinese and Dutch citizens, controlling for personal characteristics. Although the results showed a general preference for parks with many trees, several differences were found between the Dutch and Chinese respondents. These differences concerned vegetation (composition of trees and flowers), the presence of benches and play facilities, and could probably be explained by differences in park use, values of nature, and landscape preferences. The findings of this study can be used as design guidelines by urban planners and landscape designers to design attractive and inclusive parks for different target groups.
Keywords: comparative study; parks; preferences; stated-choice; urban green; virtual environment.