This study aimed to determine the knowledge, readiness, and barriers among street food hawkers to support the single-use plastic reduction program. A cross-sectional study was performed involving 440 night market food street hawkers from five districts in Kelantan, Malaysia selected through proportionate random sampling from 17 night market locations. The majority of the respondents had good knowledge level, 60% of respondents were ready to support this program, and 73% of them responded that barriers had low influence on them. Social media was the most popular information source utilized to obtain plastic usage information. Age, readiness to change, and significant barriers, were found to be associated with better knowledge. Male food hawkers and food hawkers that received information from social media and official sources were more ready to support single-use plastic reduction program. Proper strategies which incorporate more environmental knowledge, identify, and address the barriers may enhance the readiness to support this pro-environmental behaviour.
Keywords: barriers; environmental knowledge; pro-environmental behaviour; readiness; single-use plastic; street food hawkers.