Editorial: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

Front Psychol. 2022 Mar 15:13:822856. doi: 10.3389/fpsyg.2022.822856. eCollection 2022.

Authors

Juan Jose Blazquez-Resino¹, Santiago Gutierrez-Broncano¹, Edyta Gołąb-Andrzejak²

Affiliations

¹ Faculty of Social Sciences, Department of Business Administration, University of Castilla-La Mancha, Ciudad Real, Spain.
² Faculty of Management and Economics, Department of Marketing, Gdańsk University of Technology, Gdańsk, Poland.

No abstract available

Keywords: COVID-19; behavior; consumer; neuroeconomy; neuromarketing.

Publication types

Editorial