The number of web-based studies in experimental psychology has been growing tremendously throughout the last few years. However, a straightforward web-based implementation does not exist for all types of experimental paradigms. In the current paper, we focus on how vertical response movements-which play a crucial role in spatial cognition and language research-can be translated into a web-based setup. Specifically, we introduce a web-suited counterpart of the vertical Stroop task (e.g., Fox & Shor, in Bull Psychon Soc 7:187-189, 1976; Lachmair et al., in Psychon Bull Rev 18:1180-1188, 2011; Thornton et al., in J Exp Psychol Hum Percept Perform 39:964-973, 2013). We employed nouns referring to entities typically located in lower or upper vertical space (e.g., "worm" and "bird", respectively) in Experiments 1 and 2, and emotional valence words associated with a crouched or an upward bodily posture (e.g., "sadness" and "excitement", respectively) in Experiment 3. Depending on the font color, our participants used their mouse to drag the words to the lower or upper screen location. Across all experiments, we consistently observed congruency effects analogous to those obtained with the lab paradigm using actual vertical arm movements. Consequently, we conclude that our web-suited paradigm establishes a reliable approach to examining vertical spatial associations.
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