Endohedral Zintl clusters-multi-metallic anionic molecules in which a d-block or f-block metal atom is enclosed by p-block (semi)metal atoms-are very topical in contemporary inorganic chemistry. Not only do they provide insight into the embryonic states of intermetallic compounds and show promise in catalytic applications, they also shed light on the nature of chemical bonding between metal atoms. Over the past two decades, a plethora of endohedral Zintl clusters have been synthesized, revealing a fascinating diversity of molecular architectures. Many different perspectives on the bonding in them have emerged in the literature, sometimes complementary and sometimes conflicting, and there has been no concerted effort to classify the entire family based on a small number of unifying principles. A closer look, however, reveals distinct patterns in structure and bonding that reflect the extent to which valence electrons are shared between the endohedral atom and the cluster shell. We show that there is a much more uniform relationship between the total valence electron count and the structure and bonding patterns of these clusters than previously anticipated. All of the p-block (semi)metal shells can be placed on a ladder of total valence electron count that ranges between 4n+2 (closo deltahedra), 5n (closed, three-bonded polyhedra) and 6n (crown-like structures). Although some structural isomerism can occur for a given electron count, the presence of a central metal cation imposes a preference for rather regular and approximately spherical structures which maximise electrostatic interactions between the metal and the shell. In cases where the endohedral metal has relatively accessible valence electrons (from the d or f shells), it can also contribute its valence electrons to the total electron count of the cluster shell, raising the effective electron count and often altering the structural preferences. The electronic situation in any given cluster is considered from different perspectives, some more physical and some more chemical, in a way that highlights the important point that, in the end, they explain the same situation. This article provides a unifying perspective of bonding that captures the structural diversity across this diverse family of multimetallic clusters.