Smartphone apps for monitoring bodily signs of ovulation are growing in popularity and becoming increasingly important tools for facilitating or preventing pregnancy. This article explores heterosexual women's experiences of using fertility apps in the context of trying to conceive. Specifically, it focuses on a feature of fertility apps that enables women to share information about fertility with a male partner. This feature is frequently lauded by apps as providing an opportunity for partners to be more actively involved in the work of trying to conceive. With this focus, the article makes two key contributions to the emerging literature on fertility apps. Firstly, it situates narratives in apps that promote the shared responsibility for conception as part of a pre-parenting culture that values a shared commitment to (future) parenthood. Secondly, drawing on interviews with women in the UK who had used fertility apps, it explores women's perspectives on involving their male partners in pregnancy planning. Rather than redistributing conceptive fertility work, women's experiences reveal how cultural assumptions about heterosexuality and 'natural conception' significantly curtail their ability to engage partners in fertility tracking. As a result, the gendered divisions of fertility work are reconfigured in the new sociotechnical context of fertility app use.
Keywords: conception; digital health; fertility awareness methods; fertility work; heterosexuality.