Editorial: Adopting New Technologies in Sports Marketing

Front Sports Act Living. 2021 Oct 27:3:777841. doi: 10.3389/fspor.2021.777841. eCollection 2021.

Authors

Hyun-Woo Lee¹, Natasha T Brison¹, Heetae Cho², Do Young Pyun³, Vanessa Ratten⁴

Affiliations

¹ Department of Health and Kinesiology, Texas A&M University, College Station, TX, United States.
² Department of Physical Education and Sports Science, Nanyang Technological University, Singapore, Singapore.
³ School of Sport, Exercise and Health Science, Loughborough University, Loughborough, United Kingdom.
⁴ Department of Management, Sport and Tourism, La Trobe University, Melbourne, VIC, Australia.

No abstract available

Keywords: communication; marketing; media; sport; technology.

Publication types

Editorial