This paper considers the use of a post metadata-based approach to identifying intentionally deceptive online content. It presents the use of an inherently explainable artificial intelligence technique, which utilizes machine learning to train an expert system, for this purpose. It considers the role of three factors (textual context, speaker background, and emotion) in fake news detection analysis and evaluates the efficacy of using key factors, but not the inherently subjective processing of post text itself, to identify deceptive online content. This paper presents initial work on a potential deceptive content detection tool and also, through the networks that it presents for this purpose, considers the interrelationships of factors that can be used to determine whether a post is deceptive content or not and their comparative importance.
Keywords: fake news; intentionally deceptive online content; machine learning trained expert system; message characteristics; social media.