Nowadays, it is quite a challenge for app owners to keep users engaged with an app. Currently, the level of user abandonment is one of the key parameters that application owners are interested in. To meet these challenges, we conduct an extended study of a previously proposed solution that significantly reduces the abandonment rate of a given application. The investigated solution is based on the methods of fairness using the QoE and QoS approach. This paper shows that application abandonment ratios can be reduced by using an appropriate approach to fair bandwidth allocation. Adjusting the bandwidth allocation to users, taking into account the quality of the user experience, has a more effective effect on reducing app abandonment ratios than if quality of service is taken into account. This is because the users make the decision to abandon the application based on their feelings rather than technical parameters. In order to effectively reduce application abandonment ratios, a suitable bandwidth allocation algorithm must be used. This paper presents the impact of using different algorithms on the abandonment ratio and compares the popularly used algorithms and the previously proposed bandwidth allocation algorithm.
Keywords: QoE; QoS; abandonment ratio; fairness.