The uptake and utilisation of social media (SoMe) in medicine are rapidly increasing, and several new platforms and media have come to the forefront in recent times. The European Association of Urology Guidelines Office Dissemination Committee is at the forefront of this evolution and has a multifaceted strategy with content on appropriate use of SoMe that includes a new guidelines chapter, cheat sheets to present existing guidelines, precision SoMe content, social audio, and greater patient advocacy in its content and dissemination.
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