Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility
Front Psychol
.
2021 Sep 13:12:746147.
doi: 10.3389/fpsyg.2021.746147.
eCollection 2021.
Authors
Eva Reinares-Lara
1
,
Cristina Olarte-Pascual
2
,
Jorge Pelegrín-Borondo
2
,
Gwenaëlle Oruezabala
3
Affiliations
1
Department of Business Administration, Universidad Rey Juan Carlos, Madrid, Spain.
2
Department of Marketing, University of La Rioja, Logroño, Spain.
3
Department of International Business, University of Nantes, Nantes, France.
PMID:
34589037
PMCID:
PMC8473634
DOI:
10.3389/fpsyg.2021.746147
No abstract available
Keywords:
adoption of technologies; customer behavior; omnichannel; retail; webrooming.
Publication types
Editorial