Previous research from our lab has shown that recognizing an object stored in visual long-term memory leads to the forgetting of related objects. Here we ask whether context, an integral aspect to modern models of memory, plays a role in induced forgetting. We manipulated the activated context at test, both externally (e.g., changes in testing room) and internally (e.g., 1 hr and 24 hr later). We found that only interfering with the ability to internally reinstate context after 24 hr eliminated induced forgetting. Thus, we demonstrate that mental context reinstatement plays a role in induced forgetting and specify that models of memory should incorporate internal context reinstatement as an underlying factor of forgetting. We also propose a process model of induced forgetting, discuss limitations of laboratory-based memory tasks, and offer a new term, induced suppression, to collectively describe this robust phenomenon. (PsycInfo Database Record (c) 2021 APA, all rights reserved).